Monday, 21 April 2014

We Love: Willow & Hall

I love a classic and relaxed style sofa, especially in a family room.  A piece that you can snuggle down in to and watch films on a rainy day.   My new recent find is Willow & Hall, a Surrey based company that makes a varied selection of sofas, sofabeds and armchairs, in the UK (so refreshing to hear), and they are budget friendly too!

Here the founder of Willow & Hall, Sarah Massouh, answers a few questions about her creative job and her personal style...

What is the favourite part of your job?
I really enjoy the creative side of the business such as designing new furniture from scratch from the initial sketches to the first prototype; working with our photographer and set designers to get the right shots of our lovely items; and working with the brand agency to develop our marketing and website for customers. We are also in the processing of looking for our first showroom in South West London so I am enjoying working with the team and the property agent to find something perfect for Willow and Hall customers.

How would you describe your homes style?
Our home is very calm, relaxed and welcoming (well we like to think so!).  The colours are all very neutral with warm greys complimented with soft pastel furniture pieces and injected with colour through various small soft furnishings.  I also love my candles. I think a home should be a space you love and for me colours, textures and smells all play an important part in creating the right ambience in any home.  Likewise, like my candles I also love flowers.  I buy lots of beautiful fake flowers then create my own big displays around the house.  I find it’s a great way of creating a focal point in a room and to bring all the colours in the room together through the mixture of the flowers used in the bouquet.

What is your favourite piece from the Willow & Hall collection?
I can’t really pick a favourite but I do really like our new corner sofas and sofa beds which offer fantastic comfort for families and have a slightly more relaxed look to some of our more traditional 2 and 3 seater sofas and sofa beds – which I think is how it should be with corner units

Do you favour country living or city chic?
I am not sure I fall into either camp.  I really just love stylish, elegant and timeless interiors and like to buy pieces which will reflect this and then combine these with fun smaller pieces to add a touch of playfulness.  My style is really translated into our products and photo shoots. Willow and Hall is an extension of the type of interior design I love and more importantly our customers love. 

Visit Willow & Hall here:

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